We can help grow your brand.
Never fear. Super Story isn't just for an approach for entertainment folks. It's a way of building brand and effectively communicating using strategies contextual to today.
Whether you're an established brand or a start-up entrepreneur, we love to parachute in and help brands ideate, strategize, design, develop and execute a wholistic brand strategy that is 21st century compliant. Our team of Super Story architects, transmedia producers, writers, brand managers, world-builders and technologists can help you at any stage of development from early stage development to post-launch scalability.
Because of the democratization of technology, we all find ourselves in the midst of the most hyper-competitive, over-saturated, commoditized market in the history of Planet Earth. Now, brand matters more than ever before. Trust us, after technology and the internet disrupts everything, the only thing left is brand.
Think about it like this: You set up a lemonade stand in your neighborhood and you're the only stand in town. Fantastic. You can charge $2.00 a cup and use the lemons from the lemon tree in your backyard. The next day, there's another lemonade stand, but that's okay because you feel like you can add a touch more sugar and out-punch the other guy. The next day there are two more. Now you, cut your price to $1.50 and actually go the store to buy some better lemons. The next day there are ten more. You cut your price to a buck and are going to the hipster organic market for those choice lemons. Then you go one day and there are a thousand new stands in your neighborhood.
It seems life has give you lemons (pun intended).
We're not telling you not to make lemonade. If you were put on this earth to make lemonade, you need to make lemonade until the day you die, but don't you realize that you have to approach everything differently? Marketing alone isn't going to do it. A great product alone isn't going to do it.
You need a comprehensive strategy that holistically includes product development, pre-awareness, execution, and distribution. You need a way to build lasting and sustained community. You need a way to impact both people's minds and their hearts. You need the best way to compete in a commoditized market - brand.
And we help you do that.
Every company is different, so we make sure we're light and efficient enough to come in where ever you are the process and cater our consulting to what best suits you and your project.
Branded Non-Fiction Content
Using your brand message and the company's "Soapbox," content such as podcasts, blogs and article, vlogs and professional development book give even more entry points into the brand as well as a meaningful connection to the brand purpose.
Diversified Entertainment Engine
We will generate a comprehensive, multi-dimensional creative architecture that maximizes your brand's story potential, fuels cross-platform opportunities and becomes an "awareness engine" for the brand.
Creating a diversified product line gives the brand more revenue potential, scalability, additional entry points for a variety of demographics
We help make your project more than just "popcorn" entertainment by using its "Soapbox" and brand message to make a meaningful impact in its community.
Wait...are you just marketing people?
Not at all.
Nothing against marketing (it's vital to your success), but just because you know how to market and create short-term sales, doesn't mean you know how to build long-term brand. Instead of finding an intersection between the two, too many entrepreneurs and brand managers remain comfortable with this disconnect, which results in a massive (and damaging) Khazad- dûm-sized chasm between short-term profits and long-tail direction.
This is why we focus on an approach that begins to plant brand scalability-seeds that will eventually pave the way for your brand to grow organically into a lifestyle brand. Ultimately, this will allow your brand to become holistically diversified in a way that allows it to better compete in a commoditized market.
Typically, simple marketing creates commercials and advertising that interrupts what people love. However, the Super Story approach creates a strategy that allows your brand to not interrupt what people love, but actually become what people love.