THIS CHANGES THE GAME
The Rush will be the first Super Story on the Blockchain and will be much bigger than a simple coin offering.
The Rush tokenizes mainstream entertainment to put value into the pockets of the fans.
In 1977, two movies were released with similar budgets, similar demographics and similar genres. Close Encounters of the Third Kind became a successful movie, while Star Wars became a $50 billion brand that is universally recognizable and has massive brand awareness around the world. ​
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What was the difference? Close Encounters was a story, while Star Wars was built to be a Super Story.​
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Now imagine Star Wars having its own crypto-currency for its fanbase to use to immerse themselves deeper into the world. ​
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With mainstream entertainment offerings such as television, films, music, comics and music supporting an innovative video game that actually makes you money, as well as large-scale consumer brand opportunities, The Rush will have a diversified brand architecture that will create multiple revenue streams and massive awareness for the coin itself.
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THE BIG IDEA
THE CREATIVE IDEA
The heart of the brand is built around a simple question — what if you could make real money playing a video game? Imagine collecting coins in Super Mario Brothers and then being able to actually cash them out for real life money. We’re going to take that to the next level by taking that concept and putting that into a massive multiplayer online game steeped in sci-fi action.
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Imagine a game where players collect in-game tokens, can cash those tokens out for real money, create peer-to-peer transactions with other players and have it all secured with blockchain technology.
It’s literally the Gold Rush for the Bitcoin generation.
This game will be surrounding by television shows, feature films, digital content, books series, and music.
These components will not only drive both engagement and revenue into the brand, but they will also give specific “insider information” that players can immediately implement into the game.
Imagine someone watching a television show that reveals a secret about the video game that allows them to go and win a million dollars, a box full of gold or a bowl full of diamonds.
Not only will this create a massive incentive for players to engage and support the other entertainment components (increasing their individual profitability), but it will create a fan synergy that will be unparalleled in the larger entertainment industry. ​
The heart of the brand is built around a simple question — what if you could make real money playing a video game? Imagine collecting coins in Super Mario Brothers and then being able to actually cash them out for real life money. We’re going to take that to the next level by taking that concept and putting that into a massive multiplayer online game steeped in sci-fi action.
​
Imagine a game where players collect in-game tokens, can cash those tokens out for real money, create peer-to-peer transactions with other players and have it all secured with blockchain technology.
It’s literally the Gold Rush for the Bitcoin generation.
This game will be surrounding by television shows, feature films, digital content, books series, and music.
These components will not only drive both engagement and revenue into the brand, but they will also give specific “insider information” that players can immediately implement into the game.
Imagine someone watching a television show that reveals a secret about the video game that allows them to go and win a million dollars, a box full of gold or a bowl full of diamonds.
Not only will this create a massive incentive for players to engage and support the other entertainment components (increasing their individual profitability), but it will create a fan synergy that will be unparalleled in the larger entertainment industry. ​
